VOL- 3, ISSUE- 1, PUNE RESEARCH TIMES (ISSN 2456-0960) JIF 3.18
VOL- 3, ISSUE- 1, PUNE RESEARCH TIMES (ISSN 2456-0960) JIF 3.18
Editor-in-Chief
ABSTRACT
VOL- 3, ISSUE- 1, PUNE RESEARCH TIMES (ISSN 2456-0960) JIF 3.18
VOL- 3, ISSUE- 1, PUNE RESEARCH TIMES (ISSN 2456-0960) JIF 3.18
In this modern era, the word marketing does not mean
mere buying and selling for a consideration. It emerges dramatically time to
time in the same time it focuses the customers in every time and every
dimension. Thus the customers get importance and they are the boss in the
marketing process. The attitude and perception of the customers directly
influence the strategy and policy of the marketers. Satisfaction can be
achieved only by fulfilling the expectation and perception of the customers.
Whether it may be commodity or service, the product has to satisfy the customer
needs. Thus the marketer has to be educated about the customer perception
towards the products. Perception of a person induced by his characteristics,
specially his attitude. Thus the attitude and perception of a customer are
directly influencing the buying behavior.
Shopping mall is an important format of retailing in this customized
era. The expectation and attitude of the customer also changes time to time.
Hence, it is necessary to study the attitude and perception of the customers to
identify the driving factors and to develop and change the existing mode of
retail to form an optimal one.
Key words: Marketing,
attitude, perception, buying behavior.
VOL- 3, ISSUE- 1, PUNE RESEARCH TIMES (ISSN 2456-0960) JIF 3.18
India needs to analyze the importance of its financial services. The way to keep pace with the environment for a country is to develop its manufacturing sector. The success of “Make in India” campaign would depend upon the availability of financial services required. The study highlights the role of various available modes of financial services in order to bring the desired change and accelerate the growth of manufacturing sector in India. The present study brought forward the impacts of financial services in boosting manufacturing sector in India and to make “Make in India” campaign a success. Efficient and dynamic financial services have positive relationship with the development of manufacturing sector in India and overall Indian economy. Assistance of financial services is very much required for lifting the Indian manufacturing sector. The study takes into consideration the opinions of selected managers of banks and financial institutions, finance managers of companies, entrepreneurs, government officials and experts from Maharashtra, Gujarat and Goa.
Keywords:-Make in
India, Financial Services.
VOL- 3, ISSUE- 1, PUNE RESEARCH TIMES (ISSN 2456-0960) JIF 3.18
Governments at local levels are facing challenges
posed by increased demand for better quality of governance. While the developed
world and some Asian countries have moved very quickly, India continues to lag
behind in meeting the increasing levels of citizen expectations. The massive population
growth, diversity of cultures, acute poverty and high illiteracy create
numerous difficulties in delivery mechanisms of government services. The
existing processes of service delivery and governance need to be improved.
E-governance is the effective use of Information &Communication Technology
(ICT) to improve the system of governance that is in place, and thus provide
better services to the Citizens. E-Governance is considered as a high priority
agenda in Kashmir. E-Governance has been recognized as a vital force for
transformational improvement in quality, efficiency and effectiveness of
governance. The Good Governance in the Urban Local Bodies involves increased
participation of the citizens, greater accountability and transparency in the
operation of these bodies. In line with the transparency in the operation of
these bodies in line with the national policy, the State Government has agreed
to initiate a programme of reforms in the Municipal Bodies to achieve these
objectives. These reform measures would include steps to raise resources by the
municipal bodies and to strengthen the accountability systems in these bodies.
E-Governance is the process of enabling governance experts using Information
and Communication Technology (ICT) to make governance effective for citizens in
terms of efficiency, transparency, and cost-effectiveness.
Keywords: E-governance, Science and
Technology, efficiency and Transparent.
VOL- 3, ISSUE- 1, PUNE RESEARCH TIMES (ISSN 2456-0960) JIF 3.18
This paper studies to some extent the similarities and
dissimilarities in terms of expression and experience through the use of
symbols and images as reflected in the poetical works of W.B. Yeats and
T.S.Eliot, projecting them as notable writers who modified the poetic
sensibility of the present century through their literary compositions. It
examines neatly and shows how Yeats and Eliot are more dissimilar than similar
in their poetic realm and how both have used distinctive myths and images to
express their vision though similarities and dissimilarities are found in their
choice of images, symbols and their treatment.
Key Words:
similarity, dissimilarity, symbols, images, poetic sensibility, notable writer,
literary composition, poetic realm, myths, treatment.
VOL- 3, ISSUE- 1, PUNE RESEARCH TIMES (ISSN 2456-0960) JIF 3.18
In today’s globalized era, Skill development is the
basic necessity for self-employment and entrepreneurship. Indeed, it is the
need of the hour for the economic development of 21st Century India. Today,
every child must be imparted vocational education as a part of the curriculum.
Education is the proper tool through which skill development is possible. It
can make the all-round development of the individual. Vocational classes should
be imparted as a part of the curriculum. By doing so, the cost of skill
development can be reduced. Moreover, children can learn fast than the more
grown up adults. When these children become adults, they can earn their own
livelihood. They can learn the value of money and the taste of earning by their
own sweat and brow. Besides, these children can learn some basic marketing
strategies. It should be done under the supervision of a teacher. Schools
should be established and the existing schools should be remodeled as sort of
industrial schools. Here, industrial school refers to a school where both
academic and vocation education are given. It best suits for the residential
schools. However, it can be adjusted and practiced with other schools too. The
present paper demonstrates the need and importance of skill development. It
also focus on the different aspects such as skills, necessity of skill
development, life skills which helps to get employability.
Key Words: Skills,
Skill development, Importance of Life Skills, self-employment, entrepreneurship
etc.
VOL- 3, ISSUE- 1, PUNE RESEARCH TIMES (ISSN 2456-0960) JIF 3.18
Language is used in human affairs as it is an
effective medium of communication. It grows in the course of time adopting
itself to the changing situations and needs of the society. Language is passed
from one generation to the next one. It is a vehicle to express once feelings,
to give information or to state facts. Language is the only characteristic that
distinguishes human beings from other animals. Language has fascinated
philosophers, scientists, technocrats, diplomats, thinkers and poets for
thousands of years. Language, though ubiquitous, people seem to be unaware of
its pervasiveness. Philosophers and
linguists have studied language from various angles and tried to define it.
They have taken into account its various aspects such as structural or
functional. It is also studied from sociolinguistic point of view or keeping
human mind at the centre. Hence there have been many definitions of language
focussing its nature or function. Language is also a means to preserve culture.
It is passed from one generation to the next one, while adopting itself to the
changing situations and needs of the society. It also grows in the course of
time that’s why it is called a living thing.
VOL- 3, ISSUE- 1, PUNE RESEARCH TIMES (ISSN 2456-0960) JIF 3.18
This paper traces the impact of
information communication technology (ICT) on libraries. It elaborates new
technology and trends arising in libraries. Libraries have always been about
sharing knowledge, culture and skills. These technologies based new services
are just one way of engaging with users’ and providing them with best services
to help them and make their lives easier. Library professionals can create a
new roadmap by learning new skills and competencies. They should always be
willing to embrace the changes that confront them. Libraries should make
consistent efforts to fit in twenty-first century librarianship.