Editor in Chief

ABSTRACT

PUNE RESEARCH WORLD 

AN INTERNATIONAL JOURNAL OF INTERDISCIPLINARY STUDIES

( ISSN  2455 - 359X  ONLINE )  (JIF 3.02)

 VOLUME 6 , ISSUE - 1  (MAR TO MAY 2021)

KAVITA CHOHAN

ABSTRACT

Scavenging is an old practice in India. It is inhuman, as they are deprived of human rights of the Scheduled castes, particularly the Valmiki community. It is a caste specific livelihood. Stigma of Untouchability in Scavenging keeps them into margin of occupational mobility. Indian Constitution has abolished the practice of Untouchablity in Article 17, although this discriminatory practice is still continued in the Indian society. Mostly women are engaged in this work. They have to suffer double discrimination. They do not get even maternity leaves while they need intensive care. If the head of the family die doing in scavenging work, then the deceased family’s members have to go through various processes to claim compensation. They have to run from pillar to post to get medical claims, and compensation in accidental cases.  The scavenging practice also prevents them from accessing the health, education, food, clothing and shelter services and benefits. They are under the intense grip of poverty and socio-economic oppressions, thus their vulnerability status is perpetuated. Although various new provisions and enactments in laws are tried to mitigate the practice of scavenging yet the problems continue to the ever fresh and unending form. Its Socio-economic vulnerability, risks and poverty are still serious concerns even today.

Keywords: untouchability, human rights and scheduled castes.

DR. VIJAY SHARMA ; DR. RICHA YADAV & NUPUR ANGIRISH

ABSTRACT

This conceptual paper discusses the issues in Indian Banking sector  and how CRM is benefitting the banks, it further discusses the concept of CRM and future research areas .

Key words: Customer Relationship Management, Emotional Intelligence.

BHUVANESHWARI. R. S. & BHARATH. P. N.

ABSTRACT

At the modern outset of the language English acquisition as a second language in the Indian context with a special focus on the grammar and vocabulary is always found challenging. The workbook prescribed as one part of the textbook for an undergraduate level plays a paramount role in improving the students’ language English. The paper focuses mainly on the assessment of the grammar learning in the guise of workbook exercises prescribed for an undergraduate course. It is also a survey based analytical study on the fulfilment of the objectives of the workbook which intends to provide the practical exposure to learning and understanding process. The findings of the research can be utilised for the improvement/inclusion of certain additional skill based activities and teaching hours.

Key Words: Grammar, Undergraduate level, Workbook, Practical based Learning, Competent Language.

SONALI MAHADEV CHAVAN

ABSTRACT

The speed of economic development of any country largely depends on a flow and distribution of financial resources from excess units to deficit units. The fitness of the financial sector has become a matter of policy concern especially in the developing countries like India. Scheduled Commercial Banks are major elements in the financial service sector. However, NPA poses a serious danger to the efficiency of the banking sector in the smooth functioning for development purposes. Rapid increase in NPA during the last few years and unexpected COVID-19 Pandemic along with consequential nationwide lockdowns have added in the collapse of many banking institutions across the country. The present paper is a sincere attempt to deal with the issues concerned with the term NPA in detail. It focuses on the theoretical as well as statistical analysis of NPA extensively. It also extends to deal with some of the reasons behind increasing NPAs of Scheduled Commercial Banks during the COVID-19 Pandemic and the remedies to be taken up for reducing the NPAs in order to make the banks function smoothly in the post- pandemic period.

Key Words: Financial sector, COVID pandemic, non-performing asset, efficiency of banking, zero-yielding assets, remedies. 

Dr. Mrs. VEENA JOSEPH

ABSTRACT

Critical thinking of a passage read, will help the students to write effective research Papers, Academic writing, Essay writing. By enhancing critical thinking student will learn to create questions that will help them to focus on their reading and writing skills.  The student will be able to understand the difference between evaluating and opinion. Teaching and curriculum involves not only adhering to the teaching content, but the teaching methodology, learning strategies and the changed relationship between students and teachers. The purpose is to suggest that what is needed for Critical Thinking particularly is a different orientation to English study. There is a shift of the focus of attention from the grammar to the communicative properties and functions of language. Difficulties students encounter arise not so much from a defective knowledge of the system of language but from the unfamiliarity with English use and the adequate rhetoric used to convey scientific facts. It is suggested that in teaching Critical Thinking learning strategies should play not only important but a vital role. Accordingly, autonomous learning and metacognitive strategies are suggested as basics for teaching and learning Critical Thinking and especially in English Language. 

DR. KAUSTAV SHYAMAL MUKHERJEE

ABSTRACT

All the existing brands/product in a market makes a total set. Through information search consumer will become aware of some brands in the total set. Awareness set consists of brands, which the consumer is aware of the brands, which meet initial buying criteria, will be considered for further evaluation. They make up the consideration set. Though application of final criteria, the consumer evolves his choice set. All the brands in this set are acceptable to the consumer. However, the final choice will be made after filtering various criteria.. The choice is dependent upon factors influencing the mind of consumer at this final stage. For example, a person is interested in buying cement for construction of his house. The marketer should be aware of the place his brand has in the mind of the prospect through the buying process. Various factors, which influence the final choice, are Attitude of others, unanticipated situational factors, perceived risk and so on.

Key Words: Buying Process, Decision Criteria, Brand.

KAJAL S. LAMBATE

ABSTRACT

In the past, brick-and-mortar retail stores were unique in allowing consumers to touch and feel merchandise and provide instant gratification; Internet retailers, meanwhile, tried to woo shoppers with wide product selection, low prices and content such as product reviews and ratings. As the retailing industries evolves toward a seamless "omni channel retailing" experience, the distinctions between physical and online wall vanish, turning the World into a showroom without walls. The retail industry is shifting toward a concierge model geared toward helping consumers, rather than focusing only on transactions and deliveries. Omni-channel interactive technology is presently being adopted by several retailers to compete in the market place rigorously and effectively. So, it should be structured to create a supply chain that is both cost effective and responsive. In recent years, customers are not only looking for the perfect product that suits their needs, but they are also demanding a seamless affair in getting that product. It provides dynamic social strategy, an active mobile experience, with a lively converting website to customer to offer a seamless shopping experience. It is modern approach to commerce that focuses on designing the cohesive experience to customers at every touchpoint. It analyses the channel preferences of mobile consumers, the selection of omnichannel during mobile purchase, and brand preferences in the omnichannel business environment.

Keywords - Omni Channel Technology, Marketing Strategy, Omni channel Retailing, Customer Preferences.

POOJA GADWE

ABSTRACT

The COVID-19 pandemic has been labelled as a black swan event that caused a ripple effect on every aspect of human life. This research provides critical study about the impact of pandemic covid -19 on online grocery business with special reference to Nagpur region. Corona virus impacts the whole e-commerce of the world; it has changed the nature of business. This study presents the growth of online grocery business during pandemic covid- 19 and also the changing behaviour of consumers towards online purchasing. E-commerce becomes a substitute source for retailers and consumers. In these pandemic e-retailers provides goods that usually consumers bought in superstore traditionally. This study examines the growth of online grocery business during pandemic covid -19 and customers experiences.

Keywords: Growth, Grocery, Online Business, Covid – 19, Pandemic

भारती बापूसो पाटील

ABSTRACT

     क्षणभंगुर मर्यादित अशा भौतिक जीवनाचा विचार केला तर असे जाणवते की, दिवस, महिने, वर्ष भराभर जात आहेत पण आपल्याला शाश्वत व अनंत असे काही सापडलेलेच नाही माझेही कल्याण झाले नाही व मी कुणाचे. कल्याण केले नाही माझेही कल्याण व्हावे व मी अनेकांचे कल्याण करावे असे कळल्यावर स्वत:चे व इतरांचे कल्याण करता येईल नाहीतर अज्ञानातच चाचपडत चाचपडत सारे जीवन जगले जाईल. अज्ञानाच्या अंधकारातून शाश्वत, अनंत अमर्याद आनंदी जीवन प्राप्त करावयाचे असेल तर भारतीय तत्त्वज्ञानाचा आधार आपण घेऊ शकतो. जीवनाच्या परमकल्पापर्यंत पोहचण्यासाठी तसेच सार्थक जीवन जगण्यासाठी परम सहाय्यक अशा श्रीमद्‌भवद्‌गीतेचा आपण आश्रय घेऊ शकतो व निरामय जीवन जगू शकतो.

सुनिता रा. हुन्नरगी

ABSTRACT

डॉ. मनमोहन सहगल मूलत: प्राध्यापक लेखक, शोधनिर्देशक, आलोचक है। आपका जन्म 15 अप्रैल 1932 में हुआ। इनके अन्य सोलह उपन्यास है। इस शोधापत्र का उद्देश्य है कि सहगलजी के उपन्यासों में चित्रित शैक्षिक समसयाओं को प्रस्तुत करना है। आज की आधुनिक शिक्षा-प्रणाली तथा शिक्षण-संस्थाओं में उभरते हुए नित्य-नवीन समस्याओं का विवेचन किया जाएगा। ‘‘उच्च शिक्षा का अर्थ है, सामान्य रुप से सबको दी जानेवाली शिक्षा से ऊपर किसी विशेष विषय या विषयों में विशेष तथा सूक्ष्म शिक्षा’’। यह शिक्षा के उस स्तर का नाम है जो विश्वविद्यालयों, व्यावसायिक, विश्वविद्यालयों, कम्युनिटी, महाविद्यालयों, लिबरल, आर्टकॉलेजो एवं, प्रोद्योगिकी संस्थानों आदि के द्वारा दी जाती है। प्राथमिक एवं माध्यमिक के बाद यह शिक्षा का तृतीय स्तर है, जो प्राय: ऐच्छिक होता है। इसके अन्तर्गत स्नातक परास्नातक एवं व्यावसायिक शिक्षा एवं प्रशिक्षण आदि आते है। 

चिभडे विशाल भगवान

ABSTRACT

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प्राचार्य डॉ. ह. रा. जाधवर

ABSTRACT

स्वातंत्र्योत्तर 1960 पर्यंतच्या कालखंडात बहिणाबाई चौधरी वगळल्या तर अस्सल जीवनानुभवाभिव्यक्तीची ‘ग्रामीण कविता’ सातत्याने लिहिली गेली नाही. या कालखंडात ग्रामीण कथा आणि कादंबरीच्यात तुलनेत कवितेची निर्मिती कमी प्रमाणातच झाली. या काळात आपल्या ग्रामीण अनुभवाच्या कविता ‘सत्यकथा’, ‘अभिरुची’ या नियतकालिकांमधून प्रकाशित करताना डॉ. आनंद यादवांनी त्यांच्या कवितेतून ग्रामीण माणसाला बोलते केले आहे. त्यांच्या कवितेची भाषाही अस्सल ग्रामीण आहे. ग्रामीण जीवनजाणिवांच्या संवेदनशीलतेने भरलेली आणि भारलेली अशी स्वातंत्र्योत्तर कालखंडातील कवितेची सुरुवात आहे असे म्हटल्यास वावगे ठरणार नाही. प्राधान्याने शेती, शेतकरी आणि शेतमजुरांचे जीवन त्यांच्या कवितेच्या केंद्रस्थानी असून त्यांच्या कवितेने ग्रामजीवनाची वस्तुस्थिती प्रमाण मानलेली दिसते. ग्रामीण भाषा, संस्कृती आणि अनुभूती त्यांच्या कवितेतून प्रकर्षाने प्रत्ययास येते. 1960 साली आलेल्या त्यांच्या ‘हिरवे जग’ या काव्यसंग्रहाने मराठी ग्रामीण कवितेची पायाभरणी केली. ग्रामीण जीवनाची सूक्ष्म आणि डोळस जाणीव यांच्या कवितेमध्ये दिसून येते. 1955 ते 1960 या काळात लिहिल्या गेलेल्या कविता ‘हिरवे जग’मध्ये संकलित करण्यात आल्या आहेत. रोमँटिकतेपासून दूर असणारी यादवांची कविता ग्रामीणतेशी नाळ जोडणारी आहे. त्यांच्या ‘मळ्याची माती’ (1978) या काव्यसंग्रहामध्ये खेड्यापासून दुरावलेला कवी पुन्हा खेड्यातील जीवनाशी आपली नाळ या कवितांच्या माध्यमातून जोडू पाहतो. आनंद यादव यांचे ‘मायलेकरं’ हे खंडकाव्य पाहिल्यावर ग्रामीण कवितेचे भविष्य उज्ज्वलच असल्याचे वाटते. डॉ. यादवांच्या कवितेमधून ग्रामीण जीवनदर्शनाला मिळालेले प्राधान्य इतर ग्रामीण कवींना प्रेरणा देणारे ठरले.